Influencing digital marketing trends in recent tourism

Digital marketing is known as showcasing utilizing advanced media to impart with the beneficiary of promoting and information messages. On the other hand, tourism industry is at present one of the greatest phenoma in financial improvements and also an industry that is constantly changing and developing. Therefore, it is useful to apply digital marketing into the travel industry and creating tremendous trends that are appealling to clients. Furthermore, clients are the ones who are learning to get used to researching online and related tech. There are so many things that happens in the market and competitions, and that needs leaders to learn more about effective marketing strategies.

1.Planning journey:

Travelling nowadays are dominated mainly by online resources. According to a journal, travel review sites, OTAs and travel operator sites have somehow even surpassed word-of-mouth by family and friends. In today’s world, whenever we wonder about something, it takes us 2 seconds to turn on our mobile phones then go on to dr. Google or YouTube where we can get reliable source of information. Imagine one day we want to plan a holiday trip with our best friends, the first thing would definitely be going online to research travel destinations and interesting places surrounding it. 89% of millennials deciding where to spend their trip based on content of peer reviews online. Word-of-mouth online becomes more powerful than ever. Here is one of the most popular OTA(Online Travel Agency) and their channel trailer. You might change your mind and go on their website immediately after watching this vid!

https://www.youtube.com/watch?v=fNGLXKaKZfQ

Source: veeceecheng on Instagram

2. Mobile interest:

The way we interact and communicate with each other in these recent years is significantly different from what we did in just five years ago. What businesses should realize is social media has innovated and developed fast as we not only look up things while we are travelling but we also have a first impression or initial interest when researching it before our trip. And this even remains after the trip when customers share their experiences for community. Accordingly, there is a finding in the US that the most chosen free amenities for booking decision for travelers is free in-room wifi, not free breakfast or anything else. Therefore, the most vital thing to traveler is to share their #instagrammable moments on the internet so that their family and friends from home can get their newest updates.

3. Do It Yourself travelers:

Photo by Jake Melara on Unsplash

Meanwhile people travel in groups, there are some still prefer planning and travelling by themselves and personalize their trip the way they want. The relationship between DIY travelers and brands are purely digital as that is how they like. In an industry where human service is mainly centric, satisfaction and differentiation are pretty much the most challenging part for this model. DIY travelers are the ones who compliment, comment and criticize services at the same time. Pure-play startups like Airbnb or HomeAway seem to surpass traditional travel agencies in this field as they are purely digital. These models often comes with a package: in-room free wifi, a tablet controlling the blinds and free movie service for every customer's room.