Business tip: 3 online marketing strategies that Hotels should use to leverage their revenue

Source: Unsplash

Hotels revenue depends on a huge array of topics, strategies and skills that are necessarily done in order to optimise hotel's reputation and success. Ok, so what we used to do 10 years ago before packing our bags and picking our holiday destinations was to find a reliable travel agents and asked them for advice. So what now? Since technology has taken over our world, travel agencies are no longer customer's preferences. As from customers' perspective, why have to waste time going out to find travel agencies when you could find an ideally popular place on the internet in just one click.

Source: Online Hotel Bookings

According to Mauprieto, some of the biggest hotels in the industry dramatically accelerated their sales by pushing their direct bookings so clients can neglect Online Travel Agencies (OTA). That is why Online Travel Agency such as Expedia or Booking.com are such popular model. Frequently most people find researching and booking travel on their mobile is attractive and even more fun. Especially for those who are on the uptake, millennials tend to look up almost everything they are going to purchase, and in this case, reviews and photos from people who used to stay there would be an influencing factor. One of the ways to engage with your customers is understanding what they want, some like beautiful photos, some like interesting videos and other are appealed to written information. Above all, digital media allows you to carry out things like that all at once, depending on your guests’ particular demographics and preferences.

Source: Unsplash

Another essential thing about hotel businesses is the website and their page on social media such as Facebook, Instagram, It might decide whether your hotel beat the competitors and vice versa. Hotel social marketing campaign plays an incredibly important part in drawing guests’ attention as well as transport their reputation, images and experiences to customers. People always scroll through social media in their free time regardless what they are doing. The appealing content is not necessarily what clients are searching for. As long as it is catchy and inspiring, your hotel business might become a trend and sales audience hence there are many benefits from using it as a tool. One report shows that 82% of customers have better perception for companies that are on social media. Most retail brands nowadays use two or more social platform to advertise and sell, hotel business should not be an exception. Online business is now making use of “Snapchat-like” feature which are available even on Facebook and Instagram, business can go live by filming a video and upload it informally to advertise and communicate with customers. Most essentially, thank you messages and social interactions between businesses and online audiences is a must! If any local business or a person mentions your company and tags you on their page, show some connections by thank them, react to their comments and leave pleasant comments. Social network is truly the place that connects community and engage customer centricity.